From paragraph by TPan

Today the ethOS team introduced the dGEN1, an onchain ‘every-day carry’ for the Ethereum ecosystem.

The device is built by Freedom Factory, a team that created ethOS mobile operating system and shipped the first physical phone with access to the Ethereum ecosystem directly integrated.

The dGEN1 isn’t meant to replace your phone, but instead is a dedicated device for your onchain dealings on ETH. There’s a ‘system-level’ wallet associated with the device, making it easier to access different dApps more easily, and physical features that complement the actions we make on the blockchain.

It’s priced at 0.2 ETH (~$520) and also accepts payments in $DEGEN and fiat via credit card.

As exciting as the device may be for some folks, what actually got me interested is their partnership, referral, and incentive strategy to increase their chances of a successful launch.

Referrals

dGEN1’s referral approach is a standard give/get. Buyers can enter a referral code and get a 5% (.01 ETH) discount, and referrers earn 5% for the referral. The referral window is open until December 31st (which is presumably when the presale window closes?), and referrers can claim their referral rewards after that date.

Pretty standard as referrals and rewards are table stakes for any product or platform launch these days.

Their post-purchase flow is a bit buggy, so I couldn’t grab my referral code, but if you’re thinking of buying one, use my friend atown’s referral code (U1Mzc5).

Partnerships

As I poked into what the dGEN1 was all about, I noticed that it wasn’t all just individuals sharing their ref links. Multiple memecoin communities joined in on the fun with custom 5% off referral codes.