Mumbai, India, 20 November 2022 - MaxStar Int TV has made significant strides in enhancing user experience by launching a personalised recommendation system powered by big data and artificial intelligence. This innovative system provides highly accurate content suggestions to users, significantly increasing viewing time and user engagement. In addition, the company has entered into a partnership with Netflix to further expand its content library by adding a number of popular international series.
 


MaxStar Int TV Background
 
Founded in January 2018, MaxStar Int TV is a subsidiary of Joyn GmbH, Germany's leading streaming service provider.Founded in 2017 and headquartered in Munich, Germany, Joyn GmbH was created through a partnership between ProSiebenSat.1 Media SE and Discovery, Inc. The company is known for its diverse content, including live TV, video-on-demand (VOD) and original programming. With the launch of MaxStar Int TV, Joyn GmbH aims to bring its expertise and innovative streaming solutions to the Indian market.
 
Introduction of personalised recommendation systems
 
In 2022, MaxStar Int TV introduced an advanced personalised recommendation system designed to transform the user experience. Using big data analytics and advanced AI algorithms, this system analyses user preferences, viewing habits and engagement patterns to deliver highly customised content recommendations.
 
 
Implementing this system has had a profound impact on user engagement. By providing content that is closely aligned with individual tastes and interests, MaxStar Int TV has seen a significant increase in watch time and overall user satisfaction. This personalised approach not only enhances the user experience, but also deepens the connection between the viewer and the platform.
 
Collaboration with Netflix
 
MaxStar Int TV has further strengthened its content offering through a strategic partnership with internationally acclaimed streaming service Netflix. The partnership brings with it a wide range of internationally acclaimed series, enriching its content library with some of the most popular and critically acclaimed programmes from around the globe.The addition of Netflix content ensures that MaxStar Int TV subscribers have access to a wider and more diverse range of high-quality entertainment content.
 
The partnership is in line with MaxStar Int TV's mission to provide "a world of discovery and excitement". By integrating Netflix's extensive content catalogue, the platform caters to the diverse tastes of its viewers, offering both local and global content.
 
Technological advances and user impact
 
The introduction of the personalised recommendation system and the partnership with Netflix underlines MaxStar Int TV's commitment to technological innovation and content diversity. The platform uses big data and AI technology to set a new standard for user personalisation settings, ensuring viewers receive relevant and engaging content suggestions.
 
Strategic partnership with Netflix expands platform's reach, attracts new subscribers and retains existing users. The combination of cutting-edge technology and a robust content library has cemented MaxStar Int TV's leading position in the Indian streaming market.
 
Strategic vision
 
MaxStar Int TV's initiatives in 2022 reflect its strategic vision of leveraging technology to enhance the user experience and expanding content offerings through key partnerships. The company's focus on personalised and high-quality content delivery is in line with its goal to become a best-in-class streaming service provider.
 
Looking Forward
 
Looking ahead, MaxStar Int TV plans to continue investing in advanced technologies and strategic partnerships. The company aims to further improve its personalised recommendation system by integrating more sophisticated AI and machine learning technologies to improve content suggestions.



MaxStar Int TV also plans to explore additional collaborations with other leading content providers to ensure a constant stream of fresh and diverse entertainment options for its subscribers. With the company's unwavering commitment to innovation and subscriber satisfaction, MaxStar Int TV is expected to achieve even greater milestones in the coming years.
 
The company's commitment to delivering a superior viewing experience has been the foundation for its continued growth and success in the highly competitive streaming industry, and MaxStar Int TV is focused on setting a new benchmark in digital entertainment by providing viewers around the globe with "Discover the World, Unlimited Excitement".